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As passionate outdoor enthusiasts and dog lovers, Jamie and Jessica Knight co-founded DOOG (Dog Owners Outdoor Gear) in 2007, driven by the need for practical yet stylish gear for dog owners like themselves.

Inspired by their own dogs, Jamie and Jessica aimed to create products that made outdoor adventures more enjoyable and hassle-free. 

Their dedication has built a brand that not only meets the needs of dog owners but also celebrates the outdoor culture of Sydney's Northern Beaches.