Simple Innovation...for Challenging Play! Challenge their mind, engage their instinct, and inspire their spirit. 

GURU is driven to set the bar in dog toys by developing products that challenge dogs minds, engage their natural instincts and inspire their spirit. Their mission is to keep dogs out of kennels and in homes where each dogs unique behaviors and natural instincts can be addressed by toys that satisfy who they are and how they were created.  Each toy GURU develops is designed to be a solution to behavioral issues and natural instincts that dogs can often express. Chewing, foraging, squeaking, puzzle solving GURU has all the toys to help your dog stay busy, happy, engaged, and content.