Catfidence™ is 100% organic cat litter made from sustainable bamboo. Why bamboo? When bamboo is harvested, it regenerates from its own roots. Meaning it doesn't need to be replanted, and it can be grown without chemical fertilizers or pesticides. Additionally, based on the cellular structure of bamboo, Catfidence™ has a natural absorbency and odor control that is superior to other cat litters. There are no chemicals or additives in our cat litter, which makes for a much safer environment for pets, people and the planet.